#XUG16Atlanta

3 days / 30+ sessions
3 tutorials / unlimited talks
awesome peer/peer & peer/XMPie exchange

November 13-16
#XUG16Atlanta Conference

Agenda/Schedule

The XUG team curated the best sessions filling the technical, design and business track. Beginner or advanced user, first time attendee or “good old“ friend – everyone will find suitable sessions to increase their knowledge about XMPie solutions, from VDP to Cross-Media. A click on the image beside each session will guide you to the session details. So go on, find your sessions at #XUG16Atlanta.

Session content

The content is easy accessible with a click at the session image within the agenda. You know the agenda and how easy it is to handle, as it was part of your mobile conference experience. So we enhanced each session and you have all at one place: session information, speaker details, contact details, social connection & the recap content! Enjoy.



  • Sun, Nov 13 Tutorials
  • Mon, Nov 14
  • Tue, Nov 15
  • Wed, Nov 16
Tutorials

Sun, Nov 13


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Deb Haines

VDP Fundamentals, Tips and Techniques

10:30 a.m. | Tutorials 1

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Idan Youval

Creating Modern eCommerce Experiences with StoreFlow (uStore)

10:30 a.m. | Tutorials 2


Lunch break

1:00 p.m. | on your own

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Stephen Couch

Cross Media Essentials

2:30 p.m. | Tutorials 1

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Irit Sherman

The Customer Lifecycle – A Review of Sample Cross Media Campaigns

2:30 p.m. | Tutorials 2


Proudly presented by AccuZIP

Welcome Reception

5:00 p.m. – 6:30 p.m. | Library

C-Level Meeting

Sun, Nov 13


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Waleed Ashoo | President/CEO at Lithexcel

Introduction to New Products from XMPie and Pricing Concerns from a C-Level Perspective

10:30 a.m.

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Iris Stewart | Fuji Xerox Australia Graphic Communications Division

How to achieve Return-On-Investment—Gain Maximum ROI On Every Campaign

12:00 p.m.


Lunch break

14:00 | Restaurant

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Dr. John Leininger | Professor Clemson University

Marketing Your Company with LinkedIn—Building a profile for C-Level People (if you are not doing it, your company will be)

2:30 p.m.

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Waleed Ashoo | President/CEO at Lithexcel

Training the Sales People to Sell Integrated Options

3:30 p.m.

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Waleed Ashoo, President/CEO at Lithexcel, Judy Berlin, Vice President Marketing XMPie, Dr. John Leininger, Professor Clemson University

Overview of what is being covered at the conference.

4:30 p.m.


Proudly presented by AccuZIP

Welcome Reception

5:00 p.m. – 6:30 p.m. | Library

Day 1

Mon, Nov 14


Registration Open 7:00 a.m. – 5:00 p.m.

Breakfast

07:30 a.m. | Breakfast

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XUG Executive Director / XUG President

Welcome – Introduction of the Board

8:30 a.m. | Grand Ballroom 1&2

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Dr. Jacob Aizikowitz | President XMPie

Opening Keynote

8:45 a.m. | Grand Ballroom 1&2

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Partners

Partners Enlightning Round

9:45 a.m. | Grand Ballroom 1&2


Networking Break

10:45 a.m. | Networking Area

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Technical Session | Jeffrey Stewart

Big Data – Big Deal for Personalized Communications or Meh?

11:00 a.m. | Buckhead Ballroom I

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Design Session | Alan Dixon

Power of Image Personalization

11:00 a.m. | Buckhead Ballroom II

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Business Session | Steve Belmonte

Mail Tracking and Visibility – A Customer Service Tool

11:00 a.m. | Grand Ballroom 1&2


Lunch Break

12:00 | Lunch

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Technical Session | Eric Remington

Selling the Platform, Not the Print!

1:00 p.m. | Buckhead Ballroom I

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Design Session | Clemson University GC Students

How Do You Get People to Open the Mail Piece!

1:00 p.m. | Buckhead Ballroom II

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Business Session | Helene Blanchette

Don’t shoot in the dark hoping it will hit the bull’s eye

1:00 p.m. | Grand Ballroom 1&2


Networking Break

2:00 p.m. | Networking Area

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Technical Session | Yaron Tomer

Circle and What’s Coming Soon in Cross Media

2:15 p.m. | Buckhead Ballroom I

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Design Session | Deborah Haines

VDP Tips, Tricks and Best Practices

2:15 p.m. | Buckhead Ballroom II

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Business Session | Kristin Anderson

Your sales “Dream Team“

2:15 p.m. | Grand Ballroom 1&2


Coffee Break

3:15 p.m. | Networking Area

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Technical Session | Will Furphy

Magento eCommerce Open Source and Easy

3:45 p.m. | Buckhead Ballroom I

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Design Session | Iris Stewart

Maximizing your design

3:45 p.m. | Buckhead Ballroom II

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Kieran Parmar

Why project manage a multi-channel marketing campaign?

3:45 p.m. | Grand Ballroom 1&2


Networking Break

4:45 p.m. | Networking Area

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Technical Session | Svetlana Bogush

Advances in Fault Tolerant Architectures

5:00 p.m. | Buckhead Ballroom I

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Design Session | John Leininger

Designing for Variable Data – Best and Worst Practices

5:00 p.m. | Buckhead Ballroom II

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Business Session | Bob Raus

Reinventing Print Production with HP PrintOS

5:00 p.m. | Grand Ballroom 1&2


Proudly presented by XEROX

CHEERS TO YOU – the special XUG evening proudly presented by Xerox

We#re celebrating the people and personalities of XUG. #XUG16Atlanta just got a little more personal, with this handcrafted event at the Sweetwater Brewing Company in Atlanta.

Please watch out for the Xerox signs, Busses depart 6:30 p.m. at the conference entrance (outside parking) – Please be on time!

7:00 p.m. – 9:00 p.m. | TBA

Day 2

Tue, Nov 15


Registration Open 8:00 a.m. – 12:00 p.m.

Breakfast

8:00 a.m. | Breakfast

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Keynote
Keynote by Steve Belmonte, CEO of AccuZIP

Direct Mail – All you need to know

8:30 a.m. | Grand Ballroom 1&2

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Keynote
Keynote | Joe Rouhana & Brendan Casey

Innovations from Xerox A Look into Two Unique Growth Opportunities

9:30 a.m. | Grand Ballroom 1&2


Networking Break

10:45 a.m. | Networking Area

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Technical Session | Danny Baskin

The Power of “Campaigns On Demand“

11:00 a.m. | Buckhead Ballroom I

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Design Session | Irit Sherman

Lessons learned from an XMPie User

11:00 a.m. | Buckhead Ballroom II

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Business Session | Thomas Schnettler

How to Add Value to Customer Data with Geo Marketing

11:00 a.m. | Grand Ballroom 1&2


Lunch break

12:00 | Lunch

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Technical Session | Steve Couch

The SMS Channel

1:00 p.m. | Buckhead Ballroom I

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Design Session | Yaron Tomer

Open XM Goodies – Integrating with Google Charts, WordPress and More

1:00 p.m. | Buckhead Ballroom II

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Business Session | John Leininger

Developing Sales in Vertical Markets and Identifying Crossover Opportunities

1:00 p.m. | Grand Ballroom 1&2


Networking Break

2:00 p.m. | Networking Area

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Technical Session | Chip Culley & Joe Wise

Migration to XMPie “Making it Work” – a customer story

2:15 p.m. | Buckhead Ballroom I

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Design Session | Idan Youval

Customizing uStore using Javascript

5:00 p.m. | Buckhead Ballroom II

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Business Session | Adrian Fleming

Innovation, Integration and Automation in Production

2:15 p.m. | Grand Ballroom 1&2


Coffee Break

3:15 p.m. | Networking Area

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Technical Session | Igor Vorobeychik

uStore Plug-ins and Integrations

3:45 p.m. | Buckhead Ballroom I

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Design Session | Lior Alperovitch

Email Best Practices, Deliverability and More

3:45 p.m. | Buckhead Ballroom II

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Business Session | Eloise Bune

How to drive ROI for your customers by incorporating the high-touch of handwriting into all your communications, both digital and printed

3:45 p.m. | Grand Ballroom 1&2


Networking Break

4:45 p.m. | Networking Area

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Technical Session | Lior Alperovitch

Tips for Integrating with SalesForce.com

5:00 p.m. | Buckhead Ballroom I

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Design Session | Galit Zwickel & Ayelet Melamed

What’s New in Personalized Video with XMPie

5:00 p.m. | Buckhead Ballroom II

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Business Session | Matt McKinley

Extending the Client Conversation beyond the Campaign—Using XMPie to deliver personalized Proposals

5:00 p.m. | Grand Ballroom 1&2


PROUDLY PRESENTED BY HP

XUG Sundowner Snapshot

7:00 p.m. – 9:00 p.m. | HP Graphic Arts Experience Center

Day 3

Wed, Nov 16


Breakfast

08:00 a.m. | Breakfast

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Waleed Ashoo
Waleed Ashoo

How to… The transformation to a Marketing Service Provider offers a lot of opportunities. In the beginning there are questions. XUG Board Member Waleed Ashoo, a true MSP veteran shares his knowledge and insights.

8:30 a.m. | Grand Ballroom 1&2


Networking Break

9:30 a.m. | Networking Area

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Keynote | Ryan Farris – CTO of AlphaGraphics

The Future of Marketing is Here

9:45 a.m. | Grand Ballroom 1&2


Networking Break

10:35 a.m. | Networking Area

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Dreaming Session | XMPie experts

R&D insights – Q&A with XMPie experts – Visions – Alpha Versions etc.

11:00 p.m. | Grand Ballroom 1&2

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XUG Session | XUG Board

XUG Closing Session – Outlook – Opinions

12:00 p.m. | Grand Ballroom 1&2


SAVE TRAVELS

Farewell Networking

12:30 p.m. – 1:30 p.m. | Networking Area


Join the

Tutorials

The tutorials are embedded into the XMPie Users Group conference and can be added as an option to the conference ticket; They will take place on Sunday, Nov. 13th, prior to the main event starting Monday, Nov. 14th.

If you plan to attend to the conference, make sure to sign up for our in-depth optional tutorials. Each 2-1/2 hour session will focus on best practices, tips and techniques for developing outstanding VDP and Cross Media communications.


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The special dedicated

C-Level Meeting

As a C-Level leader you may have wondered how your company can maximize the purchased XMPie software. We have a special dedicated event planned for C-Level managers as a pre-conference session.

The C-Level Pre-conference meeting covers pricing variable data/integrated marketing campaigns, how to track the campaign ROI, marketing as a C-Level through social media, and strategies to sell integrated marketing campaigns.


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Three times more networking

The evening events

#XUG16Atlanta offers three evenings full of networking opportunities. “In our ten year history, we have never had more opportunities for our valued attendees to network with XMPie experts and fellow peers – all with ONE ticket at no extra charge!“ -Jeroen van Druenen, President of XUG
  • Sunday: XUG Welcome Reception proudly presented by AccuZIP
  • Monday: XUG Afterwork Reception proudly presented by Xerox
  • Tuesday: XUG Sundowner Snapshot proudly presented by HP

We make networking even easier and more delightful. Stay tuned for the details for each of the evenings. These significant meetings are priceless and all included in your conference ticket!


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Partners

Collaboratively partnering is essential for delivering the best relevant content to the XMPie Users. Thanks for beeing a vital part of XUG.

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Annual conference

#XUG16Atlanta

The annual XMPie Users Group Conference takes place Nov. 13-16. Starting with the well-known 1-Day Tutorials on Sunday, 200+ attendees will share their knowledge within the three day main event from Monday-Wednesday. Will you be there too? No excuses!



Conference

Ticket

Get the most out of your visit to Atlanta by taking the optional tutorials taking place on the Sunday prior to start the of conference, Nov 13 as enhancement for your #XUG16Atlanta conference ticket.

Buy conference ticket


Our 2016 Home in Atlanta

Accommodation

A conference like #XUG16Atlanta needs a home that suits your needs as a place to network, relax, with great dining and shopping option. Enjoy the Grand Hyatt Atlanta Hotel in Buckhead for a special room rate of $179/Night for XUG attendees.

Reserve your room