#XUG16Atlanta

PreconferenceTutorials
with focus on best practices, tips and techniques for developing outstanding VDP and Cross Media communications

Sunday Nov. 13
Join the

Tutorials

The tutorials are embedded into the XMPie Users Group conference; taking place Sunday, Nov. 13th, prior to the main event starting Monday, Nov. 14th.

If you plan to come to the conference, make sure to sign up for our in-depth optional tutorials. Each 2-1/2 hour session will focus on best practices, tips and techniques for developing outstanding VDP and Cross Media communications.


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Tips & Techniques

VDP Fundamentals

(AM1) Morning

Graphic designers can unleash the power of their imaginations when they work with the right tools in the right way.   Learn essential techniques for creating variable data print campaigns and how to transform static and/or versioned InDesign documents into data-driven personalized print communications with the uCreate plugin.  See how to unlock higher production speed using the XLIM composition along with its other benefits.  There will also be an introduction on how to integrate eye-catching images generated by Photoshop using uImage.  The tutorial files will be distributed so that you can follow along if you’d like or practice on your own.

Skill Level:  Beginner

Prerequisites: Adobe InDesign. Photoshop


Tutorial Files

Downloadable Knowledge

#XUG16Atlanta Tutorials attendees have access to even more session information like PDF presentation and more.   Login

#XUG16Atlanta Tutorials attendees have access to even more session information like PDF presentation and more.   Login


Cross Media Essentials

(PM1) Afternoon

Transitioning from VDP to cross-media, involves many considerations and skills in several disciplines.  This tutorial will help you gain a good understanding of what is needed for your company to develop a cross media offering. In this session you will learn how to plan campaigns, analyze customer data, set up and deploy a sample cross media campaign including print, web email and SMS touchpoints. (Sample files will be distributed during the tutorial, so bring your laptop with Adobe Creative Cloud and XMPie v8.3 products installed for the opportunity to follow along.)

Skill Level:  Beginner to Intermediate

Prerequisites: Adobe InDesign and uDirect (or uCreate Print)


Tutorial Files

Downloadable Knowledge

#XUG16Atlanta Tutorials attendees have access to even more session information like PDF presentation and more.   Login


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Creating A

Modern eCommerce Experience with Storeflow (uStore)

(AM 2) Morning

StoreFlow is an extensive package with a wide set of options that can be tailored to suit different web-to-print requirements. This tutorial aims to show you how to easily create new storefronts and what’s involved in adjusting and customizing a store. In addition to basic features and functionality, we will explore some of the new ways to achieve a good responsive design for your storefronts and review some of the do’s and don’ts for a modern mobile-friendly experience.

Skill Level:  Beginner

Prerequisites: Familiarity with uStore and XMPie tools.




A Review of Sample Cross Media Campaigns

The Customer Lifecycle

(PM 2) Afternoon

The interactions a brand has with a customer should ideally create a well-connected, journey of inbound and outbound communications across different devices and different touch points.  Every stage in the journey is really an opportunity for the brand to gain more insight about the customer and improve the interaction at exactly the right moment.   In this tutorial, we’ll examine several cross media campaigns for the fictional company called Pressocup.  We’ll look under the hood and see how and why they were created and how Circle was used to orchestrate and automate the campaigns.  The Pressocup demo package is given to every customer, so learning all about this tool can be a great way to help sell your services.

Skill Level:  Beginner to Intermediate

Prerequisites: Familiarity with XMPie VDP and Cross Media tools.


Tutorial Files

Downloadable Knowledge

#XUG16Atlanta Tutorials attendees have access to even more session information like PDF presentation and more.   Login

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Annual conference

#XUG16Atlanta

The annual XMPie Users Group Conference takes place Nov. 13-16. Starting with the well-known 1-Day Tutorials on Sunday, 200+ attendees will share their knowledge within the three day main event from Monday-Wednesday. Will you be there too? No excuses!



Conference

Ticket

Get the most out of your visit to Atlanta by taking the optional tutorials taking place on the Sunday prior to start the of conference, Nov 13 as enhancement for your #XUG16Atlanta conference ticket.



Our 2016 Home in Atlanta

Accommodation

A conference like #XUG16Atlanta needs a home that suits your needs as a place to network, relax, with great dining and shopping option. Enjoy the Grand Hyatt Atlanta Hotel in Buckhead for a special room rate of $179/Night for XUG attendees.

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