Today marketing success is not a function of strategy or resources. It’s about creating a culture that can adopt to a world where content, analytics, and data win the day. With his unique background of marketing leadership and organizational development, Mark Schaefer is uniquely qualified to help you drive the cultural changes needed to create a modern marketing organization. Mark Schaefer is one of the most popular, entertaining and highly-rated social media keynote speakers in the world and will talk to you this Fall at #XUG17Orlando.