#XUG16Atlanta

3 days / 30+ sessions
3 tutorials / unlimited talks
awesome peer/peer & peer/XMPie exchange

November 13-16
General Session

Wed,
Nov 16

8:30 a.m.

Back

Waleed Ashoo

Multichannel – sell and price – Creating a Business Development Executive

How to properly price Marketing Campaigns and Developing a Business Development Team

Waleed addressed topics directly related to issues confronting industry peers and executives, including Incentivizing a Digital Sales/Marketing Sales Force and Why Print Sales Executives Fail. He also identified the range of products ideal for digital press applications and the unique selling characteristics of variable digital print versus conventional print.

His workshop-like session on Value Pricing: How to properly price Marketing Campaigns with variable content, PURLs, Email marketing, Quick Response Codes and full graphic design and Converting and Developing a Business Development Team: How to convert your existing print sales team into a digital business development team and how to compensate them.


The

Bullet Points

  1. Value Pricing for Multi Channel Campaign
  2. Business Development Executive vs. Sales Executive
  3. Education and Experience
  4. Evaluating the Candidate
  5. Training for Success
  6. Compensation Plan for Program and Multi Channel Sales
  7. Proposal




https://www.xmpieusers.org/wp-content/uploads/2016/10/waleed_ashoo.jpg

Speaker

Waleed Ashoo

Waleed is a University of New Mexico graduate, a successful business owner, industry consultant and an international speaker and moderator.

Make

Connection

Follow Waleed


Downloadable

Knowledge

Files

#XUG16Atlanta attendees have access to even more session information like PDF presentation and more.   Login


Partners

Collaboratively partnering is essential for delivering the best relevant content to XMPie Users. Thanks for being a vital part of XUG.

Aspect image
Aspect image
Aspect image
Aspect image
Aspect image
Aspect image
Aspect image
Aspect image
Aspect image
Aspect image