#XUG16Atlanta

3 days / 30+ sessions
3 tutorials / unlimited talks
awesome peer/peer & peer/XMPie exchange

November 13-16
Business Session

Mon,
Nov 14

1:00 p.m.

Back

Helene Blanchette

Don’t shoot in the dark hoping it will hit the bull’s eye


Have you ever sold 1to1 cross media marketing programs to your clients only to hear them say that they will not renew or do another campaign? Demonstrating the value of a cross-media campaign starts with succeeding your engagement, setting the Key performance measurements all through presenting the true ROI post campaign.

In this presentation you will understand the 5 steps of a successful customer engagement, as well as learning the strategic approach to get renewals and repeat business from your clients. Real campaigns will be used to demonstrate the value of the approach and the impact it had on the customer’s business. Bringing real value to clients starts here in this session.


The

Bullet Points

  1. Learn how to link the key performance factors from your client’s business
  2. Successfully identify the right deliverables – targets/expectations to evaluate your campaign
  3. See how to apply these learnings in a real campaign
  4. Understand how to calculate and present the ROI of your campaign to your clients

The

Focus

These XMPie products and technologies are in focus.
  • Variable Data Printing
  • Web-to-Print
  • Cross-Media
  • Email Services
  • Marketing Analytics
  • Campaign Automation

Sit back and relax

The session recording


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Speaker

Helene Blanchette

Garnered with multiple global awards and recognitions including Top 50 CMO, Helene Blanchette has been active in the communication and the marketing industry for over 20 years.

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Connection

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Downloadable

Knowledge

Working Files

#XUG16Atlanta attendees have access to even more session information like PDF presentation and more.   Login


Partners

Collaboratively partnering is essential for delivering best relevant content to the XMPie Users. Thanks for beeing a vital part of XUG.

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