Today, direct mail remains a significant and powerful channel for customer acquisition and retention. In fact, direct mail is actually preferred by 73% of consumers. Business’s prefer it too, as direct mail is shown to deliver a 30 time higher response rate than email.
When you combine physical with digital as part of a multi channel approach, the results can be even greater. Advances in data and analytics, as well as improvement in printing processes and capabilities, mean that direct mail pieces can be more targeted, personalized, affordable to produce and more successful than ever before.
Topics and case studies will include: cost effectively adding color and personalization; ensuring accuracy of personalized/targeted mail; linking physical and digital for higher response; lowering postage costs; controlling delivery timing; and accurately tracking mail piece in the USPS for campaign alignment.