3 days / 30+ sessions
3 tutorials / unlimited talks
awesome peer/peer & peer/XMPie exchange

November 13-16
Design Session

Nov 14

11:00 a.m.


Alan Dixon

Power of Image Personalization

They say a picture is worth a thousand words. Well what if that image was targeted and relevant to you as an individual … imagine how much more compelling it would be. It is all about the five W’s—who, what, when, where, and why.

And recognizing what makes a suitable image for personalization that will create a lasting impression. There are certain skills that need to be developed and this session will outline key steps in the process.


Bullet Points

  1. The Five W’s : Who, what, when, where, and why.
  2. What makes a suitable image
  3. What skills are really required
  4. Lasting Impression



These XMPie products and technologies are in focus.
  • Variable Data Printing
  • Web-to-Print
  • Cross-Media
  • Email Services
  • Personalized Video
  • Personalized Imagery



Alan Dixon

With over 25 years in the industry, Alan Dixon, founder of Workflowz Ltd and Workflowz Pty Ltd has accumulated a wealth of knowledge and experience. With a background in production, technical and business development, Alan’s skill set enables him to efficiently identify problem areas and apply correct solutions.



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