#XUG16Atlanta

3 days / 30+ sessions
3 tutorials / unlimited talks
awesome peer/peer & peer/XMPie exchange

November 13-16
Technical Session

Mon,
Nov 14

1:00 p.m.

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Eric Remington

Selling the Platform, Not the Print!


Marketing today is more then just getting the right message on a printed piece. Now that we are in the digital age and convenience of right now drives our decision making, we need to provide better solutions to our customers.

We all want the “One Stop Shop” and marketers are no different. In this talk we will discuss building a platform using various technologies and new ideas. XMPie provides a core framework, but through the clever use of other software packages you can build your own ecosystem for your needs.


The

Bullet Points

  1. Building an Ecosystem – Web-to Print that is more than just Print!
  2. Use of API and other 3rd party tools to provide more offering and competitive edge
  3. Creative Product design – Adding some Secret Sauce can entice new customers
  4. Reporting – IMB, PURL Response, Email Delivery are all necessary at this day in age

The

Focus

These XMPie products and technologies are in focus.
  • Variable Data Printing
  • Web-to-Print
  • Cross-Media
  • Email Services
  • Marketing Analytics
  • Custom Application Using APIs



https://www.xmpieusers.org/wp-content/uploads/2016/09/Eric_Remington.jpg

Speaker

Eric Remington

Eric is a Microsoft Certified Solution Developer and has been a marketing technology professional for over 20 years. He has been responsible for architecting various business solutions that drive the innovation that DME offers.

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