Marketers have a high ‘what’s in it for me’ factor. When asked what is the most effective way for agencies to engage with them, 92% wanted to see research and insights from them. 85% said they would respond positively if they saw a recent case study. 55% said they would wouldn’t respond based on awards and case studies alone. How do we know this? We used marketing analytics.
Learn what marketing analytics truly mean to your customer, your business and to the end consumer. Learn the techniques to facilitate leading edge markets through the use of campaign pre and post data, and apply these to solve the needs of your customer and their end consumer. Build strong rational that supports the deployment of robust cross media campaigns, strategise business to business, business to consumer portals, empower seamless branding, engineer cutting edge ROI and synthesise on your deliverables.
Setting up cross media campaigns or web portals can be a daunting and difficult task, especially when you need to apply a large amount of business rules and coding. So how does the thought of setting it up once and automating the process sound?
Revolutionalizing cross media and e-commerce to fully automate is an efficient and effective way to delivery seamless integration whilst maximising profits. By incubating back end processes, your business can move from cross media and web to print portals into becoming a web to market automator.