You have invested in a cross-media data-driven solution, trained your staff to operate the software and asked your sales team to go out and sell the dream. However, most of the work that your company succeeds to sell, even to the best of your clients, is variable print and short run printing.
If this story sounds familiar or if you feel that your team are falling short in getting the clients to buy into the concept of multi-channel marketing campaigns, this session should help you make a breakthrough in the status quo.
You will learn to ask the right questions in order to make clients expand their horizon and for you to get a revenue that is worth the effort. You will understand how to talk like marketers and make them want a cross-media campaign that starts with a print, crosses the digital boundaries and get results.
Based on her 9 steps to succeed a 1to1 cross-media marketing campaign, Helene will share her process of engagement in order to succeed selling and promoting 1to1 cross-media service.