3 days / 35+ sessions
3 tutorials / unlimited talks
awesome peer/peer & peer/XMPie exchange

Oct. 29 – Nov 1


The XUG team curated the best sessions filling the technical, design/content and business track. Beginner or advanced user, first time attendee or “good old“ friend – everyone will find suitable sessions to increase their knowledge about XMPie solutions, from VDP to Cross-Media. A click on the image beside each session will guide you to the session details. So go on, find your sessions at #XUG17Orlando.

The additional benefits

Recap Materials

Attendees have full access to videos, pdfs, ppt and more…

The content is easy accessible with a click at the session image within the agenda. You know the agenda and how easy it is to handle, as it was part of your mobile conference experience. So we enhanced each session and you have all at one place: session information, speaker details, contact details, social connection & the recap content! Enjoy.

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  • Sun, Oct 29 Tutorials
  • Mon, Oct 30
  • Tue, Oct 31
  • Wed, Nov 1

Sun, Oct 29

Deb Haines

VDP Bootcamp, Tips and Techniques

10:30 a.m. | Tutorials 1 (Flagler)

Stephen Couch

Working with uStore and Campaigns on Demand

10:30 a.m. | Tutorials 2 (Gillchrist)


Lunch Break

1:00 p.m. | Lunch Buffet

Deb Haines

Adding Cross Media to Print Campaigns

2:30 p.m. | Tutorials 1 (Flagler)

Idan Youval

uStore StoreFlow Tips and Tricks to Enhance Your Work

2:30 p.m. | Tutorials 2 (Gillchrist)

proudly hosted by XUG

Welcome Reception

6:00 p.m. – 7:30 p.m. | Bonnet Creek Ballroom

C-Level Meeting

Sun, Oct 29


12:00 | Plated lunch within C-Level Meeting room

Helene Blanchette

How to Present an ROI Analysis to the Customer

1:00 p.m.

Iris Stewart

Marketing Analytics & Campaign Automation

2:00 p.m.

Dr. John Leininger | Professor Clemson University

Hiring, Working with, and Retaining Millennials

3:00 p.m.

Peter Schaefer | Partner at New Direction Partners

Successful Succession Planning

4:00 p.m.

Fashion Hipster Pineapple Fruit. Bright Summer Color, Accessories. Tropical pineapple with Sunglasses. Creative Art concept. Minimal style. Summer party background
Waleed Ashoo, President/CEO at Lithexcel, Dr. John Leininger, Professor Clemson University

Industry Insights, Round table discussions, Wrap Up

5:00 p.m.

Proudly presented by XUG

Welcome Reception

6:00 p.m. – 7:30 p.m. | Bonnet Creek Ballroom

Day 1

Mon, Oct 30

Registration Open 7:30 a.m. – 5:00 p.m.


7:30 a.m. | Breakfast

XUG Executive Director / XUG President

Welcome – Introduction of the Board

8:30 a.m. | General Session Bonet Creek 4-6

Dr. Jacob Aizikowitz | President XMPie

Opening Keynote

8:45 a.m. | General Session Bonnet Creek 4-6


Partners Enlightning Round

9:45 a.m. | General Session Bonnet Creek 4-6

Networking Break

10:45 a.m. | Networking Area

Technical Session | Irit Sherman

Campaigns on Demand – An Implementer’s Journey

11:00 a.m. | Technical Tracks

Content/Design Session | Leonardo Carvalho

Inbound, Content and 1 to 1 marketing: key tools to involve the chapter community of a non-profit organization

11:00 a.m. | Content/Design Tracks

Business Session | Helene Blanchette

Marketing and Selling Integrated Media

11:00 a.m. | Business Tracks

Lunch Break

12:00 | Lunch

Technical Session | Chet Ebens

Automating XMPie & AccuZIP

1:00 p.m. | Technical Tracks

Content/Design Session | David Baldaro

Social in the Mix? New Ideas for XMPie and Social Media

1:00 p.m. | Content/Design Tracks

Business Session | Peter Schaefer

Growing your Printing Business… During a Challenging Environment

1:00 p.m. | Business Tracks

Networking Break

2:00 p.m. | Networking Area

Technical Session | Igor Vorobeychik

Professional Services – There’s more outside the box than you know

2:15 p.m. | Technical Tracks

Content/Design Session | Renee Hall

Writing Case Studies that Sell

2:15 p.m. | Content/Design Tracks

Business Session | Brady Behrman

How to Connect your uStore to your eProcurement Customers

2:15 p.m. | Business Tracks

Coffee Break

3:15 p.m. | Networking Area

Technical Session | Brian Euclide

USPS Scorecard Penalties coming in March! Are you ready?

3:45 p.m. | Technical Tracks

Content/Design Session | Yaron Tomer

EU GDPR. What does it mean for me?

3:45 p.m. | Content/Design Tracks

Business Session | Kristen De Olivera & Jennifer Dean

Transform your Business Model with XMPie

3:45 p.m. | Business Tracks

Networking Break

4:45 p.m. | Networking Area

Technical Session | Eric Thibodeau

How Work Can Work Better with Xerox FreeFlow Core

5:00 p.m. | Technical Tracks

Content/Design Session | David Baldaro

Online Design Mode Editor for Email

5:00 p.m. | Content/Design Tracks

Business Session | Cassie Burchell

Make it more than a solution

5:00 p.m. | Business Tracks


Proudly hosted by XEROX

The Phantom’s Ball-Ghosts and Ghouls and creatures of fright don’t miss the call of Halloween night. In the threads of the season come one, come all don’t miss this bash, the Phantom’s Ball. Arrive by six and don’t be late or else the Phantom’s mansion is where you’ll meet your fate.

6:00 p.m. – 9:00 p.m. | TBA

Day 2

Tue, Oct 31

Registration Open 7:30 a.m. – 12:00 p.m.


7:30 a.m. | Breakfast

General Session
General session by Michael G. Hahn (Xerox)

Workflow Automation: On the Road to Print Profit

8:30 a.m. | General Session

Networking Break

09:30 a.m. | Networking Area

Technical Session | Hadas Shveky

So How Much Is It? Consistent and Easy-to-Manage Pricing Strategies for uStore

09:45 a.m. | Technical Track

Content/Design Session | Randy Hardy & Thomas Schnettler

How to use Geo Information to increase Response, Reduce costs and Improve Marketing

09:45 a.m. | Content/Design Track

Business Session | Iris Stewart

Let’s walk through a Campaign

09:45 a.m. | Business Tracks

Networking Break

10:45 a.m. | Networking Area

Technical Session | Cathy Taggart & Ed Kotnik

uPlan & Data Gymnastics

11:00 a.m. | Technical Tracks

Content/Design Session | Ayelet Szabo-Melamed

Omnichannel A/B – Taking Email A/B Testing on a Multichannel Journey

11:00 a.m. | Content/Design Track

Business Session | Rich Ramirez

INNOVATION – It’s time to think outside the box

11:00 a.m. | Business Track

Lunch Break

12:00 | Lunch

Technical Session | Guy Schreiber

Getting it in Order – How to work efficiently with your uStore order system

1:00 p.m. | Technical Track

Content/Design Session | Glen Swyers

Mailing in a Secure World

1:00 p.m. | Content/Design Track

Business Session | Kieran Parmar

How to work and sell to brands!

1:00 p.m. | Business Track

Networking Break

2:00 p.m. | Networking Area

Technical Session | Einav Cohen

XES3 – XMPie Email Services using Amazon

2:15 p.m. | Technical Track

Content/Design Session | Facundo Maldonado

Make your marketing POP!- Improving processes and driving results

2:15 p.m. | Content/Design Track

Business Session | Mike Zahorik

What’s new – Highlights and trends from Adobe

2:15 p.m. | Business Track

Coffee Break

3:15 p.m. | Networking Area

Technical Session | Eric Remington

Data Automation to Marketing Execution

3:45 p.m. | Technical Track

Content/Design Session | Amit Cohen

Advanced VDP – The Challenges of Creating a Well-designed Data-rich, Tabular Document

3:45 p.m. | Content/Design Track

Business Session | Finbar Gallagher

Touch Free Orders to Jobs: Integrating your uStore to your MIS, no matter what MIS

3:45 p.m. | Business Track

Networking Break

4:45 p.m. | Networking Area

Technical Session | Igor Vorobeychick

Skin Deep – The Art and Challenges of Skinning a Store

5:00 p.m. | Technical Track

Content/Design Session | Alan Dixon

It’s not how you Start, it’s how You finish

5:00 p.m. | Content/Design Track

Business Session | John Leininger

How to Track and Sell the ROI of Your Work to the Customer

5:00 p.m. | Business Track

Drinks & Snacks & Talks

XUG Round Tables

6:00 p.m. – 7:00 p.m. | General Session

Day 3

Wed, Nov 1


07:30 a.m. | Breakfast



8:30 a.m. | General Session

Keynote | Mark W. Schaefer

KNOWN: Building and Unleashing Your Personal Brand in the Digital Age

9:15 a.m. | General Session

Networking Break

10:30 a.m. | Networking Area

Workshop | Mandy Edwards

Building a Social Media Marketing Strategy that Works for Your Business

10:45 a.m. | General Session

Networking Break

12:45 p.m. | Networking Area

Dreaming Session & Discussion | XMPie Development Team

R&D insights – Q&A with XMPie experts – Visions – Alpha Versions etc.

1:00 p.m. | General Session

XUG Session | XUG Board

XUG Closing Session – Outlook – Opinions

2:00 p.m. | General Session


Farewell Networking
A last drink and a bite in delicious snacks

2:15 p.m. – 2:30 p.m. | Networking Area

Join the


The tutorials are embedded into the XMPie Users Group conference and can be added as an option to the conference ticket; They will take place on Sunday, Oct. 29th, prior to the main event starting Monday, Oct. 30th.

If you plan to attend to the conference, make sure to sign up for our in-depth optional tutorials. Each 2-1/2 hour session will focus on best practices, tips and techniques for developing outstanding VDP, Cross Media, Multichannel communications & Web2Print.

2018/19 conference dates available soon

The special dedicated

C-Level Meeting

As a C-Level leader you may have wondered how your company can maximize the purchased XMPie software. We have a special dedicated event planned for C-Level managers as a pre-conference session.

The C-Level Pre-conference meeting covers ROI Analysis to the Customermarketing campaigns, Marketing Analytics & Campaign Automation, Hiring, Working with, and Retaining Millennials up to a well-thought succession plan. The pre conference add-on on Oct. 29th. 12:00 p.m. – 6:00 p.m. (starts with a lunch)

Have a look at what you missed this year!

Three times more networking

The evening events

#XUG17Orlando offers three evenings full of networking opportunities. “In our ten year history, we have never had more opportunities for our valued attendees to network with XMPie experts and fellow peers – all with ONE ticket at no extra charge!“ -Jeroen van Druenen, President of XUG
  • Sunday 6 p.m. – 7:30 p.m.: XUG Welcome Reception
  • Monday 6 p.m. – 9 p.m.: XUG Phantom’s Ball proudly hosted by Xerox
  • Tuesday 6 p.m. – 7 p.m.: XUG Round Tables – yet not another speed dating

We make networking even easier and more delightful. Stay tuned for the details for each of the evenings. These significant meetings are priceless and all included in your conference ticket!



Collaboratively partnering is essential for delivering the best relevant content to the XMPie Users. Thanks for being a vital part of XUG.

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Annual conference


The annual XMPie Users Group Conference takes place Oct. 29-Nov 1. Starting with the well-known 1-Day Tutorials on Sunday, 250+ attendees will share their knowledge within the three day main event from Monday-Wednesday. Will you be there too? No excuses!



Get the most out of your visit to Orlando by taking the optional tutorials taking place on the Sunday prior to start the of conference, Oct 29 as enhancement for your #XUG17Orlando conference ticket.

2018/19 conference dates available soon

Our 2017 Home in Orlando


A conference like #XUG17Orlando needs a home that suits your needs as a place to network, relax, with great dining and shopping option. Enjoy the Hilton Orlando Bonnet Creek for a special room rate of $199/Night for XUG attendees.

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